As a Tier 1 Direct Cloud Solution Provider we buy from Microsoft directly — and pass the commercial room that creates back to you as a service overlay: open-book pricing, our proprietary CSP Client Hub, a 15-minute licence-change SLA, concierge billing and a FinOps discipline that recovers the quiet leakage most resellers never touch. Twenty-five services across eight pillars, all standard, all in-house.
Most resellers compete on the margin of the licence. We compete on everything around it — the commercial modelling, the visibility, the billing, the estate hygiene, the Microsoft relationship and the governance. This is the overlay that buying direct lets us build.
Open-book pricing with a single fixed margin, documented monthly. Reservation, commitment and PPA modelling. Partner-Earned Credit and Microsoft incentives passed back transparently.
The proprietary CSP Client Hub: M365, Azure, Lighthouse and Advisor in one place. Workload tagging with named owners. Run-rate KPIs tied to your business. Anomaly & variance alerting.
A bill that reconciles line-for-line with Microsoft Cost Explorer, reshaped to your finance process — cost-centre, department or project allocation — with a walk-through each cycle.
The 15-minute change SLA. Adoption, utilisation and abandonment tracking per SKU. A 90-day renewal review window that ends the accidental auto-renewal.
Direct Partner Center case management, Cloud Consults and P1 escalation. A dual support model: use our Microsoft entitlement when yours is exhausted, at zero cost.
Well-Architected reviews across both M365 and Azure, a second-opinion security appraisal, Azure cost & architecture optimisation, and specialist strategic advisory.
Quarterly business reviews with workload owners in the room, a decision log and architecture record, and run-rate forecasting against agreed budget envelopes.
We act as your interface into Microsoft — account manager and solution architect introductions, programme eligibility mapping, joint sign-off, and certification support.
Most people obsess about the margin on the licence. We obsess about under-utilisation, wrong-term renewals, untagged Azure and over-provisioned SKUs — the leakage that quietly accumulates 3% at a time until the renewal conversation gets awkward. Our proprietary CSP Client Hub is where that visibility lives: every utilisation metric, every cost line, every recommendation and every workload owner in one place.
The reason your last FinOps initiative stalled is that nobody owned a number. We tag at the business workload level — sales platform, dev environments, customer data lake — not the VM level, and attach an accountable owner to each. So “why did workload B jump 32%?” gets answered by the person who owns workload B.
Pure cost reporting tells you what you spent. KPIs tell you whether you spent it well. We tie M365 spend to headcount (£ per seat) and Azure spend to revenue (£ of Azure per £ of revenue), then drive optimisation against those numbers every quarter.
The Hub flags variances against your agreed run rate at a 5% workload threshold, drills into the workload responsible, and routes the alert to the named owner before the month closes — plus adoption-drop alerts like “70 unused E5s, 90 days”.
Mail us inside core hours and we respond within ten minutes; standard licence changes — add, remove, reassign, change SKU — complete within fifteen. No portal queue, no email chain, no “we’ll get to it tomorrow”.
Every customer gets the foundations — open-book pricing, the 15-minute change SLA, the CSP Client Hub, direct Microsoft escalation and concierge billing. The frequency and depth of the advisory layer scale with combined M365 + Azure spend. Tiers are bands, not contracts: you move between them as your estate grows, without changing the pricing model.
£0–£10K / month. For estates where the foundations matter most — pricing transparency, fast licence management, and protection against the renewal accident.
£10K–£30K / month. Where FinOps and governance pay for themselves several times over the margin — ownership, KPIs and structured reviews.
£30K+ / month. Continuous optimisation, standing Microsoft engagement, and the advisory depth for multi-workload, multi-business-unit complexity.
No naming names — but this is what we see when we audit a new Microsoft estate, and what we put in place when we take it over.
| Typical reseller | 3Gi · Tier 1 Direct | |
|---|---|---|
| Pricing model | Hidden margin. One discounted hero SKU. Premium quietly loaded on the rest. | Open-book. Buy price visible. Fixed margin, documented monthly. No loss-leaders. |
| Microsoft relationship | Via distributor chain. Two markups, two layers. | Direct. We buy from Microsoft, you buy from us. No distributor markup. |
| Billing | Distributor’s cycle. Doesn’t tally with Cost Explorer. Generic format. | Your cycle, your format. Matched to Microsoft line-for-line. |
| Cost management | “Log in to the portal.” A spreadsheet job. Nobody owns the number. | Workload-tagged. Owned by named stakeholders. Monthly variance by owner. |
| FinOps platform | Spreadsheets. Maybe a portal screenshot in a slide. | The CSP Client Hub: M365 + Azure + Lighthouse + Advisor in one place. |
| Licence changes | Email a ticket. Wait. Chase. Auto-renewals tick over. | 15-minute SLA. 90-day renewal review. Adoption tracked. |
| Support escalation | Reseller → distributor → Microsoft. Three queues, lost context. | Direct to Microsoft Partner Center. Cloud consults & P1. One queue. |
| Partner-Earned Credit | Pocketed. You never see it. | Passed back transparently, funding the FinOps overlay you actually need. |
| Specialist designations | Generic CSP. Maybe one designation. | Modern Work, AI & Security — three Microsoft specialist designations. |
| Strategic engagement | Sell and forget. Next conversation at renewal. | QBRs with workload owners. Decisions logged. Variances explained. |
The entry point is free. We ask a short set of questions about what you get from your current partner, do a commercial appraisal of your bills, and send you a report identifying the gaps — partner management, governance, commercial, service — and what’s recoverable. No commitment, no sales theatre. About a week from kickoff to readout.
What you buy, from whom, on what terms — and what you actually get from the relationship beyond the bill.
Open-book pricing comparison, margin analysis, renewal-exposure check and SKU-mix appraisal.
Well-Architected appraisal of M365 + Azure, tagging & FinOps maturity, reservation/scaling and security posture.
A one-page summary: commercial delta, governance gaps, service gaps and a quantified recoverable.
Stay where you are with new ammunition, move to us, or keep the audit as a benchmark. No follow-up pressure.
A 30-minute readout covering open-book pricing comparison, tagging & FinOps gap analysis, reservation modelling and a security-posture appraisal — with a one-page summary of what’s recoverable. You decide what happens next.