C-Level Support
MSP
Cloud
Workforce Optimisation
Cyber Security
Artificial Intelligence
3Gi/Managed Services
Managed services should get cheaper to run, not more expensive.
We take care of the whole IT environment — service desk, devices, Microsoft 365, networks, cloud, backup and continuity — and run it the modern way. If your MSP is asking for more money every quarter, they’re doing it wrong. We modernise the estate so the day-to-day costs less, then reinvest the saving into security and intelligence.
24/7 service deskITIL-alignedMicrosoft-firstvCIO-governedOpen-book
<0.7
Tickets per user per month — our modern-workplace target
Run over it and you’re paying for inefficiency
60–70%
More efficient to support than a legacy estate
Modern workplace economics
99.9%
System uptime through proactive monitoring
Internal & cloud-provider SLAs
30-day
Rolling agreement — flexible and outcome-driven
No lock-in
01 The shift
Modern managed services change the economics.
A legacy estate is expensive because it is high-touch — hand-built laptops, servers to nurse, a help desk that only exists because things keep breaking. A modern workplace inverts that: zero-touch device build, a cloud-first stack, and automation that closes the routine work before a human sees it. The result is an estate that is 60–70% more efficient to support — lower touch for the user, lower touch for the service desk, and internal IT freed from firefighting into work that actually moves the business.
Cost down, not up
Modernisation is a cost-reduction programme, not a cost-creation one. The benchmark we hold ourselves to is under 0.7 tickets per user per month — and the work of moving from 0.7 to 0.68 is the programme.
One accountable partner
A single, accountable partner for managed IT, security operations, vCIO governance and data & AI — so there is end-to-end alignment and nobody to point at each other when something breaks.
Service obsession
Every interaction is judged on user experience, response speed and resolution. We resolve to root cause through structured problem management — so the same ticket doesn’t come back next month.
02 The funding model
MSP funds MSSP. MSSP funds MIP.
The traditional MSP world has split into three disciplines, each with its own tooling and budget conversation. The art is sequencing them: drive the cost out of managed services, push the saving up into security to raise your posture, automate that until it’s efficient too — then land the combined dividend in managed intelligence, the only layer that genuinely drives net new revenue or removes overhead.
Layer 01 · Cost down
MSP
Servers, modernisation, Microsoft 365, Intune, service desk, networks, licensing and cost management. Modern workplace makes this 60–70% more efficient than legacy MSP work.
Explore managed services →Layer 02 · Invest, then automate
MSSP
Cyber Essentials programme, security risk register, 24/7 detect-and-respond, backup audit, board-level governance. Investment up — then efficiency back down as automation matures (~80% threat closure already automated).
Explore managed security →Layer 03 · Revenue up
MIP
Data, integrations, APIs, BI, AI and agentic solutions, automation that drives revenue or removes cost. The only area that genuinely pays itself back — and where the reinvested savings should land.
Explore managed intelligence →The loop
Drive the cost of the MSP down, push the budget up into MSSP to raise the security position, then make that efficient too — so it can be reinvested into MIP, the only side of tech that genuinely drives net revenue or reduces overhead. The vCIO layer is what surfaces those savings, proves them, and decides where they land each cycle.
03 What we run
The managed services surface.
Proactive, governance-led operations with business-hours user support and 24/7 monitoring of critical infrastructure — ITIL-aligned processes, enterprise-grade tooling, and a focus on continuous improvement. Every area below is a service in its own right, and a place we measure and improve.
Service Desk & Experience
Multi-channel support across phone, email, Teams and portal, 1st–3rd line, on Jira Service Management. White-glove support measured on CSAT, NPS and first-contact fix.
The everyday<0.7 tickets / user / month
Explore →Modern Workplace & Endpoint
Windows 11, fully Intune-enrolled, Autopilot zero-touch build, Microsoft 365 Business Premium and Defender EDR. The change that makes the whole estate cheaper to run.
ModernisationZero-touch, SaaS-first
Explore →Infrastructure, Network & Cloud
24/7 NOC monitoring across networks, endpoints, servers and cloud. Azure, AWS and GCP operations, CIS hardening, and the architecture assurance behind 99.9% uptime.
Always on99.9% uptime
Explore →Business Continuity & Backup
Immutable, dual-vendor, dual-location backups, DR simulations with documented runbooks, and a backup audit run with a depth most providers never reach.
ResilienceRecovery, not just backups
Explore →Microsoft CSP & Cloud FinOps
Tier 1 Direct CSP: open-book pricing, the proprietary CSP Client Hub, a 15-minute change SLA, concierge billing and FinOps that recovers the quiet leakage in the estate.
CommercialOpen-book, fixed margin
Explore →AI-Driven Service & Automation
AIOps, predictive monitoring, self-healing automation and intelligent service-desk triage — the engine that drives touch, tickets and cost down so budget can move up the stack.
The dividendLower touch, lower cost
Explore →04 Why 3Gi
An extension of your team — not a supplier.
We started as an MSP in 2009, built our own cybersecurity platform, then added an AI specialism — each a response to what our clients needed next. The way we run the relationship is as deliberate as the technology.
Programme managers, not account managers
We don’t employ account managers. We employ programme managers with real technical competency. The relationship is advisory, not transactional — no commission-led incentive to drop an upsell into every meeting.
Insourced, not outsourced
Where you have an internal IT person, we treat them as part of the team — recruit, mentor and develop them, build a roadmap for their growth, and share Jira so they see every ticket, change and project. Full transparency.
Open-book procurement
Licences sold below RRP. Ancillaries — internet lines, hardware — priced as if we were your internal finance director, not the supplier. Transparent purchasing and vendor management, full cost visibility.
Root-cause resolution
Structured problem management to resolve issues permanently, not just close the ticket. We exceed SLA targets with high first-response and resolution rates, and reduce ticket volumes year on year.
Resilience by design
Comprehensive BCP and DR, automated and verified backups with regular restore testing, 99.9% uptime through proactive monitoring, and adherence to both internal and cloud-provider SLAs.
Trust is the product
No constant monetisation of every conversation. Without trust the strategic relationship can’t exist — and without that relationship, a managed service is just a help desk.
05 Due-diligence-ready by default
The governance pack that makes diligence a non-event.
Around 60% of our clients are PE-backed, so we have lived through the events that matter — a sale, a fundraise, a carve-out, an audit. The governance pack is what makes us credible at board and PE level: a security risk register mapped to mitigations and investment decisions, the backup audit, a BI audit, Cyber Essentials Plus posture with the auditor relationship managed by us, and a roadmap showing where you are, where you’re going and what’s funded.
When your buyer’s diligence team turn up, the worst time to discover you don’t have answers is the moment they ask. With the governance pack already in play, due diligence becomes a breeze — and the gaps that exist are ones you’ve already identified yourself. Track record on exits includes Stratton Parker (sold to BNP Paribas), Norwich (Thermo Traffic) and FCBI (Thomson Reuters) — plus live PwC-led carve-out support.
06 Why clients move
Only three things make a business leave its MSP.
From a decade and a half in this market, the cause is almost always one of three. Recognising which one applies is half the job — and the third is the one most providers won’t fix.
01
An acquisition happened
Almost always followed by a slow drop in service. Hard to prove, easy to feel. If the incumbent was recently acquired, this is usually the cause.
02
Service degraded
Tickets pile up, users complain, and the help desk becomes the only thing the relationship is about. They just want someone who answers the phone properly.
03
There is no strategy
Every steering meeting becomes a sales meeting. Every problem becomes a quote. No roadmap, no framework, no shared sense of where the business is going technically.
How we start
We start from “you reached out to us” — the conversation is yours to lead. The next step is a Total Cost of Ownership review, not a switching conversation: an audit, a like-for-like commercial comparison, then a new operating-model proposal. Even if you stay where you are, the audit tells you the conversations you should be having — Business Premium, Intune, Autopilot, Sentinel. That generosity is itself the differentiator.
Start here
Start with a Total Cost of Ownership review.
An audit of what you have, a like-for-like commercial comparison, and a new operating-model proposal — framed around modernising the estate and reinvesting the saving. No burning bridges, no sales theatre.
Founded 2009 · ~85 people across the group · Microsoft Solutions Partner (Modern Work, AI & Security) · 30-day rolling agreement
A Digital Transformation Company.